Copywriting Project: Body Guard Pepper Spray Ad
This was a project I completed that was designed to target young, millennial, women and convince them as to why they need this product, Body Guard Pep using a metaphor and persuasive language.
Objectives:
1 Convince millennial women that bodyguard pepper spray is the best pepper spray to protect you from predators.
2 Convince millennial women Body Guard Pepper Spray should be a part of their everyday routine
My Role:
I created the strategy and content behind the ad as well as the persuasive copy to convince millennial women to purchase Body Guard.
Positive Outcomes:
An A on my project
